HEW and Company is a design house specializing in stationery, patterning, calligraphy, branding and prop styling based in Nashville, Tennessee. HEW is headed up by the owner and Creative Director, Jessie Pickren. A fine arts background in fabric design combined with years of experience in stationery in New York City, inspired and facilitated the creation of HEW. Everything produced by the HEW team is done so in the USA, by hand, through green practices, and with great care. HEW hand draws every little design and hand-tailors every last detail in-house.
The brand is dedicated to two very special women in Jessie's life - her childhood nanny and mentor Edna White Hyatt born May 10th 1927 (pictured bottom, furthest right) and her maternal grandmother Betty Smith born May 25th 1925 (pictured top, furthest left). Edna's name, penned as Hyatt, Edna White marks the letters of the brands name, while a liberal twist on Betty's family crest frames the brands image. Edna lives in her home of over 20 years in Atlanta, Georgia. Betty passed in August of 2013, her hand in Jessie's, in Birmingham, Alabama.
HEW works on projects large and small, near and far and would be happy to talk to you about your project.